WHAT IS GUAYUSA?
Etymologically, it means «good, pleasant, and invigorating leaf.»
facts
Scientific Name: Ilex Guayusa
Unique & Exotic: The evergreen holly tree originates and almost exclusively grows in the heart of the Amazon Rainforest of Ecuador. About 95% of worldwide production comes from Ecuador.
Cultural Relevance: Guayusa is part of the spiritual and cultural heritage of the Amazonian Kichwa communities, who consume it daily to reduce physical and mental fatigue, boost mental acuity, and combat stress. Its consumption generates a state of tranquility and pleasure. Guayusa is seen as a natural source of energy, a way to connect with Pachamama (mother earth), and as invigorating medicine.
Health benefits
BACKED BY SCIENCE, the health-promoting effects of guayusa have now been scientifically proven
Natural source of energy
Guayusa leaves are naturally caffeinated and offer a slow release of caffeine over 4–6 hours, so you can enjoy long-lasting energy every day.
Rich in antioxidants
Guayusa contains 50% more antioxidants than green tea. Antioxidants prevent premature aging, stimulate the immune system, and help with cardiovascular health.
mood enhancing effects
Contains Theobromine, a substance also found in cocoa that offers mood-enhancing effects.
Calm the mind and increase awareness
Contains L-Theanine, an amino acid that has a relaxing effect on the nervous system. It counteracts the stimulant effect of caffeine, thus preventing that jittery feeling.
Improves digestion and helps with weight loss
Guayusa relieves stomach acidity and contains chlorogenic acids, which support weight loss.
detoxifies your body
Detoxifies the body and cleanses the blood while regulating blood sugar.
Guayusa sales benefit tribes and the environment
Rainforest Preservation: Harvesting guayusa actually helps to reforest the Amazon. More trees are planted as demand for the guayusa leaf increases.
Chakra System: Guayusa is grown in unique forest gardens called «Chakras,» an agricultural system that targets market-oriented crops to earn monetary income for Kichwa families. The chakra is mainly managed by the Chakramama, or woman of the Chakra, with the family’s participation. The chakra system is based on natural and ancestral farming practices of the Kichwas, passed down from generation to generation. The chakra maintains high biodiversity and complies with several principles of agroecological production and biocommerce.
Impact on the livelihood of Amazon people: The Guayusa business model focuses on creating a social value chain that contributes to improving the living standards and conditions of indigenous families of the Amazon. It aims to create more job opportunities and conserve cultural traditions.
MYTHS & LEGENDS ABOUT GUAYUSA
«The sacred plant of the Kichwa people of the Amazon.»
There is a Kichwa legend that says that before becoming a sacred plant, the guayusa was a powerful and divine spirit. It was very robust and strong. In some versions, it was the spirit of the jaguar. This spirit encouraged and motivated people to achieve their most difficult goals. It helped them make wise decisions, bestowed upon them the joy of living and thriving, and invigorated their spirits.
«May you have the energy to create and live the life of your wildest dreams.»